Digital health market worldwide
- Revenue in the Digital Health market is projected to reach US$145.80bn in 2022.
- Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 11.94%, resulting in a projected market volume of US$256.30bn by 2027.
- The average revenue per user (ARPU) is expected to amount to US$45.06.
- In global comparison, most revenue will be generated in China (US$46,000.00m in 2022).
- The market's largest segment will be Digital Fitness & Well-Being with a total revenue value of US$81.67bn in 2022.
The Digital Health market covers a broad scope of technologies, including mobile health apps, connected wearable devices, and telemedicine. These technologies provide users with the tools necessary for making more thoughtful and data-driven decisions concerning their health and well-being. Products and services emerging in this market enable millions of people worldwide to monitor and record their health conditions in a more efficient and user-friendly manner. They can track physical activities, identify early signs of developing diseases, and even help to cope with psychological issues. The ubiquitous use of the internet and smartphones as well as the shift towards a healthier lifestyle and a better sense of well-being have been driving the growth of this market. The COVID-19 pandemic has been contributing significantly to this trend.
The Digital Health market can be considered from two different perspectives, "wellness management" and "health condition management", and is therefore divided into two segments on our platform, Digital Fitness & Well-Being and eHealth. The main difference between them lies in the original purpose of using digital health products and services. Thus, the first segment is focused on products and services that enable users to track and monitor their (physical and mental) fitness behavior. The second one, in contrast, is focused on products and services that provide patients with more efficient access to care, treatment, and medicines in general with the ultimate purpose of curing diseases.
The Digital Fitness & Well-Being segment covers devices that are explicitly intended for fitness and motion tracking and apps such as fitness apps, nutrition apps, and meditation apps. The eHealth segment has a more complex structure and is focused on devices, apps, pharmaceuticals sold via the internet, and online doctor consultations. To be more specific, eHealth devices or so-called biosensors collect information on a variety of health parameters and vital signs of a person (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electric signals. eHealth apps help users monitor/detect/analyze their physical health conditions. Pharmaceuticals sold via the internet cover over-the-counter medicine that can be purchased without a medical prescription through online sales channels. Online doctor consultations or teleconsultations focus solely on remote consultations between patients and doctors conducted via online channels, either websites or mobile apps. These consultations can be organized by both public and private medical institutions.
Digital Health is still an emerging market with considerable potential to bring greater benefits to citizens, governments, and companies in the future. We expect further extensions of digital health products and services, since there is a clear demand for them all over the world.
- eHealth apps
- Over-the-counter pharmaceuticals sold via the internet
- Digital fitness & well-being apps
- eHealth devices
- Digital fitness & well-being devices
- Online doctor consultations
- Addiction apps
- Smart clothing, smart shoes, and smart eyewear
- Sleeping apps
- Eating disorder apps
- Mood improvement apps
- Depression apps
- Health tracking apps
- Schizophrenia apps
Revenue
Notes: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.
Most recent update: Aug 2022
Source: Statista
Notes: Data is shown using current exchange rates. The applied current exchange rates are displayed in the Key Market Indicators below. This replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.
Most recent update: Aug 2022
Source: Statista
Most recent update: Aug 2022
Source: Statista
Analyst opinion
The Digital Health market encompasses a broad scope of technologies that range from mobile health apps to connected wearable devices to telemedicine. The ubiquitous use of the internet and smartphones along with the shifting tendency towards healthier lifestyles and increased well-being have sparked a significant growth in this market. The COVID-19 pandemic has positively accelerated growth in the Digital Health market by making healthcare and self-monitoring of health conditions more accessible to public. With Digital therapeutics slowing becoming mainstream with regulatory approvals and reimbursement routes established, this market is estimated to significantly grow in the coming years.
Users
Most recent update: Aug 2022
Source: Statista
Global Comparison
Most recent update: Aug 2022
Source: Statista
Methodology
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.
Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.
Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.
Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
Understanding MKI in Digital Health
In the broad world of digital healthcare, there are many acronyms floating about. Each one stands for different things in different contexts. As a result, it’s easy to get confused if you aren’t familiar with the industry. When speaking about digital healthcare and its various sub-categories, understanding all of these terms can be challenging. There are many concepts to understand and remember at once. Fortunately, this blog post will help you stay on top of things when it comes to MKI as it applies to digital healthcare
REVENUE (2022)
US$145.80bn
REVENUE GROWTH
9.2%
